2011年10月6日星期四

比免費更好 Better Than Free

比免費更好 Better Than Free

Kevin Kelly認為有八件「原製性」(8 Generatives)事情是比免費更好的,讓人們會願意付錢購買。
  1. Immediacy 即時性
    人們願意付錢比別人先體驗一些經驗,為什麼不能將新產品以高價,讓願意先體驗的顧客先行購買呢?目前流行的方法是〝免費試用〞,這是不知道可以用「Immediacy」來建立新的價值。
  2. Personalization 個人客製化
    如果餐廳能讓客人自己帶些自己買的食材,餐廳可以為他製作專屬他的菜色,但是客製化一定要有親密的關係,而且雙方都珍惜這種客製化機會及關係,不願輕易放棄。
  3. Interpretation 解說權
    大家都知道的一個老笑話,軟體本身免費,但說明手冊會很貴。在未來製藥公司將免費替您做基因測試,但您要付高價才能知道基因的意義,及如何使 用基因資訊。
  4. Authenticity 真實性
    因為太多的複製品,往往會使人更珍惜原裝真實,因此如何找出方法讓人知道您是真正的原製品反而變得越來越重要。
  5. Accessibility 隨時隨地都可以取得
    擁有權是一個過時的財富表徵,尤其是數位化的產品,目前這種概念也推廣到私人飛機及其他高價奢侈品。目前有許多網站替您儲存您的音樂、喜歡看的網站、私人資訊,您可以隨時隨地上網取得。
  6. Embodiment 親身實地的
    音樂可以免費,但看Live演唱會要付錢,在家看DVD很便宜,但仍是有人願意付錢,跟一群人在電影院裡看電影。
  7. Patronage 熱心支持者
    這也是我一直相信的重要理念:人是善良的,每個人都願意幫忙支持藝術家、音樂人、創作者、生意人,因為這種參與助人的感覺是我們人類的基本需求。重要的是,我們要讓人們很便利輕易地參與,例如最近有越來越多的音樂人在網路讓人隨意付任何金額就可以下載他們的音樂。
  8. Findability 讓人看到您
    越來越多人不在乎數位化的智慧財產,看不到的創世之作是一點價值都沒有的。目前有太多的音樂、太多電影、太多傑出部落格都是免費的,因此如何讓人看到,不但很重要而且有價值。

Extracted From: http://pingchu.com/?p=165&cpage=1 on Oct 6, 2011
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從朱平先生的網誌到看到這篇文章,覺得很有道理,現在資訊發達,可以用泛濫來形容﹐價值就是能快速地在網海中找到有用的東西,所以要加油在這建立自己的知識庫。

Speech of Steve Jobs@Stanford University 喬布斯在史丹佛大學之演講

Steve Jobs has passed away, he left us not only his invention, but also his spirit.

Here is one of his famous speech:


'You've got to find what you love,' Jobs says

This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned Coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: It was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.



Extracted on 12 Oct 2021

R.I.P. Steve Jobs !!!

2011年4月12日星期二

買東西的由來(From Fwd Email)

買東西的由來 From Fwd Email


為何叫"買東西"

南宋理學大家朱熹,在未出仕前,家鄉有叫盛溫和的好友,此人亦是博學多才的人,一天兩人相遇於巷子內,盛手中拿著一個竹籃子,朱熹問他:「你去那裡?」 

盛回答說:「我要去買點東西。」 

朱熹是以窮理致知研究學問的人,他聽盛的話,很好奇,隨即問道:「你說買東西,為什麼不說買南北呢?」

盛溫和反問朱熹:「你知什麼是五行嗎?」 

朱熹答:「我當然知道,不就是金、木、水、火、土嗎?」

盛說:「不錯,你知道了就好辦,現在我說給你聽聽,東方屬木,西方屬金,南方屬火,北方屬水,中間屬土。我的籃子是竹做的,盛火會燒掉,裝水會漏光,只能裝木和金,更不會盛土,所以叫買東西,不說買南北呀。」

朱熹聽後唉了一聲說:「原來是這樣!」


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原來「買東西」這個名詞還有這樣一個典故,未收到這篇故事前,還真是搞不懂為何會說「買東西」而不說「買南北」,看了這篇故事後,才知道原來還有這樣一段插曲呢,古人的智慧真是蘊藏在我們的生活中.